THE EFFECT OF PRICE COMPETITION INTENSITY AND DIGITAL SALES CHANNEL PROLIFERATION ON PURCHASE INTENTION WITH CUSTOMER TRUST AS A MEDIATING VARIABLE: A CASE STUDY OF HILMI OPTIK TASIKMALAYA. ijefi. 2026;15(6). Accessed October 27, 2026. https://ijefijournal.com/index.php/ijefi/article/view/91