The Mediating Role of Perceived Value in the Relationship between Brand Image and Willingness to Pay a Higher Price on TikTok Shop. International Journal of Economics and Financial Issues, [S. l.], v. 15, n. 6, p. 1–10, 2026. Disponível em: https://ijefijournal.com/index.php/ijefi/article/view/1. Acesso em: 27 oct. 2026.