THE EFFECT OF KOL REVIEWS, SOCIAL MEDIA ADS, AND PRODUCT VISUAL APPEAL ON PURCHASE INTENTION MODERATED BY SHOPPING EXPERIENCE. International Journal of Economics and Financial Issues, [S. l.], v. 15, n. 6, p. 66–80, 2026. DOI: https://doi.org/10.5281/zenodo.19412980. Disponível em: https://ijefijournal.com/index.php/ijefi/article/view/12. Acesso em: 27 oct. 2026.