The Influence of Online Customer Reviews, Price and Perceived Quality on Purchase Intention of Wispie Brand Fashion Products on TikTok Shop. International Journal of Economics and Financial Issues, [S. l.], v. 15, n. 6, 2026. DOI: https://doi.cibangsa.org/DOI-2026-57. Disponível em: https://ijefijournal.com/index.php/ijefi/article/view/97. Acesso em: 27 oct. 2026.