THE EFFECT OF PRICE COMPETITION INTENSITY AND DIGITAL SALES CHANNEL PROLIFERATION ON PURCHASE INTENTION WITH CUSTOMER TRUST AS A MEDIATING VARIABLE: A CASE STUDY OF HILMI OPTIK TASIKMALAYA. ijefi [Internet]. 2026 Aug. 18 [cited 2026 Oct. 27];15(6). Available from: https://ijefijournal.com/index.php/ijefi/article/view/91